Located at the Satchidananda Jothi Nikethan International School, the automaker will also set up a Traffic Park to drive awareness and educate school students on road safety. The initiative comes as part of the Japanese automaker’s CSR activities.
New Delhi: Toyota Kirloskar Motor has joined hands with Roots Group of Companies to set up a one-of-its-kind Safety Model School at Mettupalayam, Coimbatore, informs the company in a release.
Located at the Satchidananda Jothi Nikethan International School, the automaker will also set up a Traffic Park to drive awareness and educate school students on road safety. The initiative comes as part of the Japanese automaker’s CSR activities.
This is the first Safety Model School initiated by TKM and Roots Group of Companies in the state of Tamil Nadu, and seventh in India. Toyota claims that around 6,000 school children have benefitted from this initiative.
Commenting on the initiative, Masakazu Yoshimura, Managing Director, Toyota Kirloskar Motor Pvt Ltd, said, “At Toyota, we firmly believe in the philosophy of ‘Safety First’. Our focus and priority are not only to manufacture safe cars but to strive towards enriching the quality of life in India and provide a safe ecosystem for all. Increasing numbers of road safety death impact the prosperity of the nation.”
He also added, “Through this Safety Model School initiative, our goal is to sensitize and mentor school children on various road safety problems and responsible safety habits. We are proud to partner with Roots Group of Companies in this mission to champion the cause of road safety amongst school children”.
Yoshimura further added, “The recent amendments made to the Motor Vehicles Bill by the Government will provide an impetus to our mission, forcing road travellers to follow traffic rules leading to safer road environment in the country.”
Date: November 08, 2019
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