Hyundai Motor India Foundation’s ‘Safe Move – Mega Road Safety Campaign’ will reach out to 100 schools across 12 cities, including Delhi-NCR, Chennai, Mumbai, Pune, Kochi, Ahmedabad, Ranchi, Ludhiana, Jaipur, Bhopal, Lucknow and Guwahati. Hyundai Motor India Foundation’s ‘Safe Move – Mega Road Safety Campaign’ will reach out to 100 schools across 12 cities, including Delhi-NCR, Chennai, Mumbai, Pune, Kochi, Ahmedabad, Ranchi, Ludhiana, Jaipur, Bhopal, Lucknow and Guwahati.
yundai Motor India’s philanthropic arm Hyundai Motor India Foundation today announced the commencement of the 5th phase of the ‘Safe Move – Mega Road Safety Campaign’. A key pillar of Hyundai Motor’s global CSR campaign, ‘Safe Move’ advocates road safety for both drivers and pedestrians.
Hyundai Motor India Foundation’s ‘Safe Move – Mega Road Safety Campaign’ will reach out to 100 schools across 12 cities, including Delhi-NCR, Chennai, Mumbai, Pune, Kochi, Ahmedabad, Ranchi, Ludhiana, Jaipur, Bhopal, Lucknow and Guwahati. There will be use of interactive learning techniques such as skits to generate awareness about road safety and traffic rules among students.
There will be thematic skit performances in schools during the 2019 edition of ‘Mega Road Safety Campaign’, with localized content as per the regional language for high engagement of students. Additionally, there will be a mall contact program in 10 malls across five cities, including Delhi-NCR, Mumbai, Chennai, Ahmedabad and Kochi, through a distinct road safety flash mob activity.
During the previous four phases of the program, Hyundai Motor India Foundation has reached out to 2.60 lakh students across 392 schools, nearly 2.35 lakh mall visitors and almost 23,000 residents. The program enrolled 146 RWA’s and reached out to 35,000 visitors during the Krakerjack Karnival in New Delhi.”Being a global automaker, we believe in giving back to society. Children are the change-makers and educating them from the budding stage will give them a progressive direction for a brighter future. We are overwhelmed and motivated with the safe move campaign response over the years and 2019 marks the 5th phase of Mega Road Safety Campaign,” Hyundai Motor India MD and CEO SS Kim said.
“We are confident that the safe move program will provide a new dimension and sustain the culture of road safety for both drivers and pedestrians on the Indian roads, developing a culture of safe driving within communities,” he added.
Date: November 05, 2019
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